David Marotta is the President of Marotta Wealth Management. He leads the management team as our Chief Executive Officer, designs the investment philosophy of the firm as our Investment Committee Head, and oversees our firm’s compliance as the Chief Compliance Officer.
David founded Marotta Wealth Management (then called “Marotta Asset Management”) in 2000.
He loves educating both investors and other financial advisors on all aspects of financial planning. He is a regular contributor to our Marotta On Money articles and is featured and quoted in several publications both across the country and around the world. He has been a guest speaker for the American Association of Independent Investors (AAII) as well as the National Association of Personal Financial Advisors’ (NAPFA) Consumer Education Foundation. Among other places, he regularly teaches a course for UVA’s Osher Life Long Learning Institute and hosts classes with the Charlottesville Senior Center.
If you are interested in hosting David for a speaking engagement or requesting articles for publication, you can fill out our Contact Form with the details.
David earned a Master’s degree in Computer Science from the University of Oregon and a B.A. in Philosophy and Electrical Engineering from Stanford University.
He is a co-author of The Haunting of Bob Cratchit, a work of fiction which reveals the untold story of how the same night Scrooge was haunted, Bob Cratchit was too.
He lives in Charlottesville with his wife, Krisan.
Credentials & Memberships
CERTIFIED FINANCIAL PLANNER™
The CFP® certification is the recognized standard of excellence for competent and ethical personal financial planning.
For more information about this designation, see the CFP Board website.
Accredited Investment Fiduciary ®
The Accredited Investment Fiduciary® designation represents a thorough knowledge of and ability to apply the fiduciary practices.
For more information about this designation, read “What is an Accredited Investment Fiduciary?“
Accredited Asset Management Specialist ®
The Accredited Asset Management Specialist® designation represents a mastery of the asset management process and an agreement with their code of ethics.
For more information about this designation, see the College for Financial Planning website.
NAPFA-Registered Financial Advisor
This membership represents the highest standard of fiduciary duty in the financial services industry.
For more information about this membership, see the National Association of Personal Financial Advisors.
Specialties
Latest Articles
Account Funding Priorities: A Savings Waterfall for 2026
In this article, we have designed a standard guide to creating your savings waterfall.
How To Use a Capital Loss Carry Forward
Think of your capital loss carry forward as an asset you have banked which provides a defensive buffer for your taxes.
Virtual Class: Success and Significance in Retirement (OLLI 2026)
The class will be held virtually on Zoom from noon to 1:30 PM EST on the four Thursdays between February 12 and March 5, 2026. We hope to see you in class!
Recent Best of Articles
How To Use a Capital Loss Carry Forward
Think of your capital loss carry forward as an asset you have banked which provides a defensive buffer for your taxes.
Lower Expense Ratios, Higher Returns
This simple example demonstrates the importance of expense ratio.